FIRESIDE

What would make
your day better?

Market Trends

Everything is getting more expensive.

Labor, supplies, and inflation keep climbing. Reimbursement doesn’t.

Labor Inflation Supplies + Equipment Reimbursement
201520202025
25%
Increase in cost of dental labor
30%
Increase in cost of supplies + equipment
Paying more, by design

Three practices. Three prices.

One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.

SonicFill 3 bulk fill composite refills
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124

Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.

The system is rigged.

98%
Group Purchasing

of U.S. hospitals use Group Purchasing Organizations (GPOs) to buy medical products, supplies, and medication.

The Advantage of Scale

DSOs aren’t smarter.
They’re bigger.

Same market, same procedures, same suppliers. The difference is leverage — and it compounds every year.

Total pay + benefits package value
Private practice$59,990
DSO-backed$68,070
Annual marketing spend per location
Independent$18K
DSO-backed$120K
Supply costs, last four years
IndependentUp 30–60%
DSO-backedDown 25–50%

Scale is the only variable they have that you don’t.
Fireside gives it back.

Three pillars of practice support

The Fireside system.

01

Operatory
Infrastructure

  • Supplies
  • Purchasing Platform
  • Equipment & Service
02

Practice
Operations

  • HR
  • Front Office Support
  • Marketing
03

Purposeful
Community

  • Mentors
  • Education
  • Mastermind Events
Concierge AdvisorOne person who knows your practice
The purchasing platform

Introducing Current.

The only platform that builds your cart — all from a text.

Good morning, Jane!
Any promotions on fluoride varnish?
C
Current
Found a verified Enamel Pro promo: buy 3, get 1 free. Applied it to your cart.
Ask about your shopping list, inventory, or recent orders…→
Smart CartRefresh
Enamel Pro Varnish
$69.80/each · 42-7541
−1+
$69.80
Next Prophy Paste
$56.90/each · 40-311M
−1+
$56.90
Disposable Prophy Angles
$54.69/each · 42-DPASF
−2+
$109.38
Subtotal$236.08
ShippingFree
Total$236.08
Continue to Checkout · $236.08 →
Join Today

What could happen if you saved the practice $30,000?

Fireside — the end of overpaying.

01
Fill out the form
02
Schedule your 30-minute onboarding call with our concierge team
03
Start your membership, stop overhead bleed
QR code linking to the Fireside membership trial signup
Scan to start your membership trial